Founded in Dec 2009 by Ben Silbermann, Pinterest is an American based company for mobile application. It is headquartered in California, the U.S. It requires registration for free where users can upload and download videos, pictures on various topics on Pinterest. There is a ‘pin it’ button where users can pin or save their desired image or videos that are ultimately saved in pinboards created by the user.

Pinterest acts as a virtual store where the user generally derives ideas on various subjects like fashion, photography, books, dishes, etc. Besides these, Pinterest is more than just obtaining insights. It holds the position as the fourth most popular website.

Pinterest allows you to group your pictures or videos into separate pinboards or sub-headings. A unique feature of Pinterest is that the photos or the videos are linked to their source. Besides this, the half-life of Pinterest is more than many of the social networking site.

Besides its advantages, Pinterest requires only pictures and videos, and you cannot share any article. Pinterest is not suitable for small businesses and is desired by a specific audience. User has limited control over the advertisement of their content.